Several outlets have picked up the news that fast food giant McDonald’s will soon offer its “Build Your Breakfast” promotion nationwide, giving customers the chance to order six breakfast items for $1 each.
Beginning in January, 2010, McDonald’s customers can order two sandwiches for just a dollar — the Sausage McMuffin and the Sausage Biscuit — as well as smaller offerings, like a pair of either hotcakes or hash browns, a Fruit ‘n Yogurt Parfait, and a medium coffee.
Build Your Breakfast initially launched at Chicago-area McDonald’s locations in late summer 2009 and was intended as a temporary promotion. A story in the Chicago Tribune suggests that this new move comes as a knee-jerk reaction to the chain’s first consecutive-month dip in sales during the current recession, as well to industry forecasts predicting even slower sales at quick-service restaurants in the upcoming year. Reuters quotes McDonald’s Chief Executive Jim Skinner as admitting that the nation’s high unemployment and underemployment figures have had “some impact” on purchases of breakfast items in particular, which the article states accounts for 25% of the restaurant’s total sales.
In addition to Build Your Breakfast, McDonald’s will also give a nationwide launch to its Mac Wrap in January, selling the snack for $1.49.