Chick-fil-A Introduces New Yogurt Parfait

Chick-fil-A Yogurt Parfait

Photo courtesy PRNewsFoto / Chick-fil-A, Inc.

Chick-fil-A customers will soon be able to complement their order with a new snack: the Chick-fil-A Yogurt Parfait.

The yogurt-and-strawberry treat comes topped with a choice of either granola bits or crumbled chocolate chip cookies.  Already in stores as a breakfast item in three markets, the parfait will be available all day after its nationwide rollout.  In a press release announcing the new item, Vice President of Brand Strategy and Design for the restaurant, Woody Faulk, describes the parfait as one of Chick-fil-A’s “healthier alternatives for breakfast,” however an article in the Atlanta Journal-Constitution questions this claim based on the parfait’s calorie and fat content.  The article also casts doubt as to whether the snack will gain popularity, citing a recent trend among American restaurant consumers to prioritize taste over nutrition when ordering.

In addition to the Chick-fil-A Yogurt Parfait, 2010 will also bring a new beverage to the chain’s nearly 1,500 locations.  Chick-fil-A House Roast Coffee, a medium blend of Columbian beans (also available in decaf), will permanently replace the two different blends currently served in stores.

The Chick-fil-A Yogurt Parfait becomes available on January 4 at a cost of $2.25.  Chick-fil-A House Roast Coffee will appear once stores use up their current coffee inventory, which should occur at most locations by mid-January.


[The 2010 Chick-fil-A Bowl]



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