Last week, Johnny Rockets appointed a new President & CEO, as well as a new SVP of Marketing. Within that time, the two new executives have announced three new location concepts for the franchise, plus two menu additions.
New York Times reports that John Fuller and Tim Hackbardt, respectively, both attended Thursday’s opening of the two-story Johnny Rockets Sports Lounge in New York City. In an official news release, the company describes the location as “a prototype” of the chain’s “newest concept.” Johnny Rockets Sports Lounge trades in the restaurant’s famous 1950’s diner theme and replaces it with a modern, sports bar look. The menu remains the same, however, focusing on American standards like hamburgers, hot dogs and sandwiches (albeit with new twists, like milkshake-and-mixed-drink hybrids).