Animal activist group People for the Ethical Treatment of Animals has asked for permission to place anti-KFC advertisements on Indianapolis, IN fire hydrants.
USA Today earlier reported that the mayor of the Midwestern-U.S. city entered into a non-traditional agreement with KFC that allows the restaurant to place ads for its new Fiery Grilled Wings on city-owned fire hydrants. In a press release, Tracy Reiman, Executive Vice President of PETA, claims to have matched the fast food chain’s offer of $7,500 for one month of advertising.
Recently, PETA’s entreaties to the restaurant community have cause a handful of companies to alter their practices, including Burger King, Wendy’s and Hardee’s all agreeing to purchase only cage-free eggs and give preference to chicken suppliers who utilize the Controlled Atmosphere Killing method. PETA has perpetuated an antagonistic relationship with KFC for nearly a decade, however, accusing its factories of condoning animal cruelty and lambasting what the organization claims are unhealthy production methods.
KFC has appealed to mayors nationwide, looking to add at least three more American cities to its Fiery Grilled Wings promotion. At least in Indiana, in addition to adding brand messages, the restaurant will repair or otherwise provide needed maintenance to all the participating cities’ existing fire hydrants.
Fiery Grilled Wings are available at all KFC locations beginning this week.