The latest round of the CPK Don’t Open It Thank You Card Program begins today.
The promotion, described by the restaurant’s co-founders as a show of appreciation for “the loyalty of [CPK’s] amazing customers,” involves presenting diners with a sealed envelope once they finish their meal. Aside from a general greeting card, the envelopes also offer prizes, including meal discounts, coupons for free CPK Grocery frozen pizzas, shopping sprees, vacation packages, and cash. In addition, this year, a code for a new, online sweepstakes can be found inside each envelope, giving customers a chance to win $100,000.
Prizes can only be redeemed if the envelope remains sealed until opened by a restaurant manager on a subsequent visit.
Customers and non-customers alike — the official rules stipulate that one can simply request an envelope without making a purchase — will receive Don’t Open It Thank You Cards until September 7 at all full-service California Pizza Kitchen locations.