Mini Blizzard Arrives at Dairy Queen

Dairy Queen Mini Blizzard

Image courtesy Business Wire

The Mini Blizzard, a 6.5 ounce version of Dairy Queen’s hallmark dessert, debuted nationwide yesterday.

The treat combines blended vanilla ice cream with a variety of different toppings, including candy, cookies, baked treats, and fruit.  The Oreo Brownie Earthquake  Blizzard — named “Blizzard of the Month” for August — mixes crumbled Oreo cookies, chocolate brownie bits, marshmallows, and a fudge sauce with the chain’s signature soft serve.

Unlike its larger counterparts, the Mini Blizzard addresses “two significant consumer interests — value and portion control,” as stated by chief brand officer Michael Keller for an story in Time Magazine. An official release announcing the new treat mentions that prices for the Mini Blizzard start at $1.99, more than a dollar below the average price of a small Blizzard ($3.09, according to the Time article).  Nutrition information for the dessert has not yet been made available online.

Prior to its nationwide debut, the Mini Blizzard appeared in select markets, as well as at other locations, as part of the twenty-five stop “Blizzard 25th Birthday Party Tour,” celebrating the quarter-century anniversary of the menu item.  The final stop on the tour takes place this Thursday, August 5, in Minneapolis, near the company’s Edina, Minnesota headquarters.  August 5 also marks the North American date for DQ Miracle Treat Day, on which Dairy Queen will donate “$1 or more from every Blizzard treat sale” to Children’s Miracle Network. An article in the Iowa City Press-Citizen notes that last year’s combined Miracle Treat Day events (a separate date is scheduled for Canada) netted over four million dollars for the charity.  Last week, a novelty Dairy Queen spoon signed by investor Warren Buffett drew in $4,500 for an online auction, also benefiting Children’s Miracle Network.

Customers can find the Mini Blizzard at all Dairy Queen and DQ Grill and Chill locations.


[DQ Miracle Treat Day]


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