Whataburger Debuts Six New Items Across Three Regions

Whataburger Regional Map

Image courtesy Whataburger Restaurants, LP

Whataburger this week unveiled two hamburgers, two breakfast entrées, and two desserts, with only certain items available in certain states across the Southwestern and Southern U.S.

In a recent move, the 60-year-old hamburger chain has divided all Whataburger locations into three regions.  The first consists of Arizona, New Mexico, and parts of Texas, while the second market encompasses the remainder of the Lone Star State and Oklahoma.  Arkansas, Louisiana, Mississippi, Alabama, Georgia, and Florida comprise the final, easternmost market.

To go along with this regional segmenting, the company has made a distinct combination of limited-time menu offerings available in each market.

During the day, Southwestern diners can treat themselves to the Green Chile Double Cheeseburger, which combines two beef patties, two types of sliced cheese, and green chiles topped with a “Special Seasoning,” according to the Build a Meal section of Whataburger’s website.  Phoenix New Times writer Laura Hahnefeld describes the Green Chile Double Cheeseburger, available in both a regular and Junior size, as “a solid sandwich” despite its “crazy-high” sodium content — 1867 mg for a regular-sized burger, or nearly 80% of the FDA’s recommended Daily Value of the nutrient (for an adult consuming 2,000 calories per day).  Also available in this market: the Chorizo Taquito and Breakfast on a Bun, both of which contain egg, cheese, sliced jalapeño, and chorizo (fried ground pork sausage).  Like all Whataburger breakfast options, customers can only order these two items from 11PM to 11AM.  Finally, for dessert comes the Hot Chocolate Pie, as reported by Burger Business.

In Oklahoma and Central & East Texas, the Steak Sauce Double replaces the Green Chile Double Cheeseburger as the restaurant’s newest entrée.  With its two slices of bacon, diced onions, “Special Seasoning,” and steak sauce, the new sandwich (also available in two sizes) recalls both the company’s A1 Thick & Hearty Burger, available for eleven years until 2009, as well as 2010 offering, the Chop House Cheddar Burger.  Furthermore, the Steak Sauce Double’s ingredient list draws inevitable comparison to that of Burger King’s premium A1 Steakhouse XT — a hamburger that blogger Peter Mier describes as “mediocre” when weighed against Whataburger’s similar sandwiches.

Whataburger’s final market will see the addition of the Steak Sauce Double, both breakfast offerings, the Hot Chocolate Pie, as well as an additional treat, Cinnamon Raisin Biscuits, served hot and topped with melted margarine and icing.

The Green Chile Double Cheeseburger, Steak Sauce Double, Chorizo Taquito, Breakfast on a Bun, Hot Chocolate Pie, and Cinnamon Raisin Biscuits are all available now at participating locations for a limited time only.


[Whataburger on Facebook]


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