With its “Free Onion Rings Weekend,” starting this Saturday, February 4th, Burger King becomes the latest in a long line of restaurants launching free food promotions in the days surrounding the Super Bowl.
During the BK event, which lasts all day Saturday and Sunday (excluding breakfast hours), customers can earn a Value Size order of onion rings for free — no purchase or coupon necessary — at any of the restaurant’s participating US locations. Although customers are technically limited to one free order per location, The Miami New Times‘ food blog, Short Order has issued an “Urban Forager Challenge,” daring Floridians to “hit up the four dozen-plus Burger King restaurants in Miami” and “survive on nothing but free Burger King onion rings for two whole days.” While the recipe for the side dish has proven so popular that it’s been copied by everyone from kitchen hobbyists to celebrity chefs, this weekend’s giveaway comes in celebration of a “new” recipe for the side dish, according to a press release issued by the company.
Given that the company has enlisted a former NFL champion to help promote the event on Facebook, it’s no coincidence that “Free Onion Rings Weekend” falls on Super Bowl weekend. In fact, Burger King is one of several restaurant chains giving customers a free sample in early February.
Papa John’s Pizza earlier today announced that if the coin toss to begin Sunday’s game between New York and New England comes up “heads,” everyone registered for the company’s rewards program will receive a coupon good for a free one topping pizza and two liter soda. Papa John’s has hosted a Super Bowl-themed giveaway for the last few years.
Another football-themed giveaway, the “Grill-Iron Classic,” is already underway at Charley’s Grilled Subs. This promotion invites customers to visit the company’s Facebook page and vote in a competition between the California Chicken Sub and the Philly Cheese Steak. Participants will earn a coupon good for either a free sandwich or combo upgrade with purchase, as well as a chance to win $500.
On February 2, Houston-area Chick-Fil-A locations hosted a “Groundhog Day Giveaway,” during which visitors earned a free Spicy Chicken Biscuit during breakfast hours. One week later, a new location will open in Dallas, spurring another of the chain’s popular “First 100” events, at which the first 100 customers earn a free meal from the restaurant for an entire year.
On February 6, Yogurtland will celebrate National Frozen Yogurt Day — and the release of two new flavors — by giving every customer a cup of free frozen yogurt between 4 and 7 pm.