Wendy’s recently unveiled its newest entree, the Pretzel Bacon Cheeseburger, in Miami, Fla., and could soon bring the sandwich to other test markets, including Detroit, Mich., and northern Ohio. Based on the overwhelmingly positive reaction from customers across the Twitter-verse, the sandwich promises to be a big hit for the second-biggest hamburger chain in the United States.
A promotional poster for the sandwich reveals that the burger consists of a single all-beef patty topped with American cheese, applewood smoked bacon, lettuce, tomato, sliced red onion, ketchup and mustard, all surrounded by a hot-crossed pretzel bun that’s “heartier than the typical Wendy’s hamburger [bun] but still soft,” as described by a customer for Associated Press.
Despite the fact that Jason Nolte of MSN Money characterizes the Pretzel Bacon Cheeseburger as nothing more than “a novelty,” all the customer reviews gathered by Today, CBS Detroit, The Globe and Mail and MSN Money express enthusiasm for Wendy’s newest offering. This is no doubt good news for the Dublin, Ohio-based fast food chain, which has recently focused its attention on developing higher-quality entrees, placing a particular emphasis on better breads. In addition to the aforementioned pretzel bun, Wendy’s executives have also hinted at the possibility of introducing flatbreads for chicken sandwiches.
Such a warm reception for the new burger could not have come as much of a surprise, given the success that pretzel bun burgers have had elsewhere. The most notable example — Red Robin’s limited-time offering, the Oktoberfest Burger — features a similar ingredient list as the Pretzel Bacon Cheeseburger and earned several positive reviews, including ones from FOODBEAST and The Press-Enterprise. Other restaurants like McG’s College Avenue Burgers and Beer in Appleton, Wis., Kuma’s Corner in Chicago, and Hole in the Wall Burger Joint in Los Angeles have also earned accolades on the strength of their pretzel bun burgers. Nearly a third of Burger Business‘s Burgers of the Month for October feature a pretzel roll.
What is surprising, however, is the hamburger chain’s timing. Less than a week ago, Wendy’s announced that the restaurant would roll out its revamped “Right Price, Right Size” value menu nationally, with the hope that it will help the company win a bigger “[market] share in the value-menu area,” thereby bolstering earnings.