Archive for the ‘@burger’ Category

Big Boy Restaurants to Open New Fast Casual Concept, “@burger”

June 29, 2010
@burger Restaurant in Ann Arbor, MI

Image credit Erica Hobbs, courtesy

Big Boy Restaurants earlier this month announced plans to open “@burger,” the company’s entry into the fast casual restaurant segment.  As first reported on, Big Boy CEO Keith Sirois asserts that @burger will feature a rotating menu consisting primarily of “five to six burgers plus the option to build your own burger.”  Customers will also have their choice of salads, chicken sandwiches, and french fries.