Archive for the ‘Zaxby's’ Category

Zaxby’s Debuts New Commercial for Its Kickin’ Chicken Sandwich Meal

January 10, 2010
Zaxby's Kickin' Chicken Sandwich Meal

Image courtesy Zaxby's

Zaxby’s employs Pro Football Hall of Famer and NFL analyst Terry Bradshaw in its latest television commercials touting the popular Kickin’ Chicken Sandwich.

Though primarily known for its chicken wings and unique dipping sauces, in recent years, the fast-casual chicken chain has heavily promoted the Kickin’ Chicken Sandwich in its advertising campaigns.  In a news release announcing the Bradshaw-centered spots, Zaxby’s CEO and co-founder Zach McLeroy describes the sandwich — a mix of  several of the restaurant’s staples, including fried chicken strips, Tongue Torch buffalo wing sauce and Texas toast — as his favorite menu offering and one that “truly represents Zaxby’s and [its] menu attitude.”