Archive for the ‘Moe's Southwest Grill’ Category

Moe’s Southwest Grill Introduces Whole Grain Tortilla

January 16, 2010
Moe's Southwest Grill Homewrecker Burrito

Image courtesy FOCUS Brands, Inc.

Moe’s Southwest Grill announced last week that it has added a second tortilla variation, one made from whole grain flour, to pair with its selection of humorously named Tex-Mex menu options.

The nearly ten-year-old fast casual chain offers burritos, tacos, quesadillas and other Mexican-influenced dishes in several basic ingredient combinations, but allows diners to completely customize their orders by adding or subtracting from a list of twenty-five different options, including numerous kinds of meat, beans, vegetables, and sauces.  In addition, customers can also choose whether they want their entrée traditionally wrapped with a tortilla or as a salad-style bowl.

With its whole grain tortilla, the restaurant has added yet another alternative, one that Dan Barash, Director of Research and Development for the chain, says “takes [Moe’s] healthy offerings to the next level.”  In a news release issued about the new tortilla, Barash notes the higher vitamin and mineral content of whole grain foods, as compared to similar products made from refined grain.  Clearly, whole grain does have its health benefits, but will whole grain tortillas make Moe’s a more suitable choice for the diet-conscious?

(more…)

Advertisements